The answer to the question “WHY should I organize a corporate event” has changed over the past years, mostly because the expectations of the employees are different. People invest more than just time in a workplace, they invest energy, ideas, experience, creativity, emotion. For most of them, work does not end when they leave the office, they continue to care about the company, to answer the phone when there is a production incident, to be reliable. Thus, their expectations from the company have increased.
What I am saying is that corporate events are now built in order to address the new needs of employees, the Millennial generation. So, what do they expect from you as an employer? First of all, recognition of value and merits. I will continue with flexibility, a great working environment, benefits that in most cases are not material and…. EXPERIENCES.
According a Forbes article, “…this generation not only highly values experiences, but they are increasingly spending time and money on them: from concerts and social events to athletic pursuits, to cultural experiences and events of all kinds. For this group, happiness isn’t as focused on possessions or career status. Living a meaningful, happy life is about creating, sharing and capturing memories earned through experiences that span the spectrum of life’s opportunities.”
Here are some ideas that will help you turn your event into an experience.