Give your audience an experience they will not forget easily, by introducing in your corporate event some special elements!
he answer to the question “WHY should I organize a corporate event” has changed over the past years, mostly because the expectations of the employees are different. People invest more than just time in a workplace, they invest energy, ideas, experience, creativity, emotion. For most of them, work does not end when they leave the office, they continue to care about the company, to answer the phone when there is a production incident, to be reliable. Thus, their expectations from the company have increased.
What I am saying is that corporate events are now built in order to address the new needs of employees, the Millennial generation. So, what do they expect from you as an employer? First of all, recognition of value and merits. I will continue with flexibility, a great working environment, benefits that in most cases are not material and…. EXPERIENCES.
According a Forbes article, “…this generation not only highly values experiences, but they are increasingly spending time and money on them: from concerts and social events to athletic pursuits, to cultural experiences and events of all kinds. For this group, happiness isn’t as focused on possessions or career status. Living a meaningful, happy life is about creating, sharing and capturing memories earned through experiences that span the spectrum of life’s opportunities.”
Here are some ideas that will help you turn your event into an experience.
Synthetic Ice Rink
How fun would it be if we could ice skate during summer dressed in a t-shirt and jeans? It doesn’t have to be winter to incorporate a fun participatory activity for your attendees because synthetic ice rinks are becoming popular. They don’t use wet ice but the best synthetics rinks can offer a comparable skating experience and can be built indoors or outdoors, even in the height of summer. Accommodating large numbers all at once, synthetic ice rinks are energy conscious and environmentally friendly. Give guests of all ages the opportunity to get active and they will remember your event as a unique experience
Transform the venue of your event and make it more engaging without permanent fixtures or adjustments. Whether it’s for a dance floor, event entrance or the main hall floor, responsive and interactive flooring can be a great experience for your guests, especially if you include elements that are connected to the event theme. Responsive flooring can be achieved by using projectors and tracking cameras for different effects, like elements interacting with the user as they walk past, e.g. messages being displayed. You can use responsive floors to organize game activities during the event to keep the audience engaged and active.
If you want to make the best of your venue and give people something to talk about, amaze them with a different kind of art: aerial décor, artists and entertainers, performing above their heads. This will make the venue more interactive as a whole while attendees look upwards and can make use of dead space without impacting the floor area, if you have a large crowd or audience. Aerial performers also add a thrill element because they are so high up and above the attendees that they feel a part of the act itself. If you want to include this in your corporate event, make sure to choose a venue that is at least 3.5 meters high to accommodate people both on the floor and on the ceiling. An event planner will help you choose the best location for this activity.
Digital walls create the means for games and brainstorming activities during your corporate event, be it a party or a large team meeting. You could build a social wall that will for sure become an attraction for your audience. In case this is a new concept, a social wall is a digital signage that displays a live feed of tweets, photos, and comments curated from your event’s social media hashtag in real time.
“Improvisational theatre, often called improv or impro, is the form of theatre, often comedy, in which most or all of what is performed is unplanned or unscripted: created spontaneously by the performers.” In the corporate environment, improvisation is mostly about feeling comfortable with the other and getting to know each other better as a team.
Comedy and improv events are fun, interactive experiences that will bring joy and laughter among your employees, while teaching them useful communication and soft skills, like focus and trust. Depending on your budget, you could do anything from simply playing improv games with your employees to bringing in professionals to run competitive, fast-paced activities.
MONDEVENTS is the premium corporate partner, specialized in creating unique event concepts tailored for each company, that could help you make the first step in the art of making the most of your corporate event. Have the courage to imagine the amazing. We will create it.